Altruvita

Altruvita is a health supplement brand that is founded on evidence and years of experience. Their aim is to give adequate information to people who are taking supplements to support their health and wellbeing.

As a key member of the team, my role was to create a consistent brand image across social platforms and their website. I created a new brand image through creative strategy and art direction, giving them a new visual voice to their audience and clients. I liaised with the client constantly making sure I hit their goals for the brand.

I also did their social media planning and marketing, giving them insights into their engagement and interaction with their audience. I directed multiple photo and video shoots for their website and social media content.

Lastly, I worked on billboard ads for the brand, exploring a variety of creative directions and therefore enabling them to get a new tone of voice and audience.

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