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Tio Pepe (Gonzalez Byass)


Tio Pepe

Project type

Organic Social


Graphic Designer

As a pivotal member of the team, I was entrusted with maintaining adherence to established guidelines while concurrently enhancing the brand's social media footprint. My responsibilities encompassed the creation of a diverse array of static and motion assets tailor-made for social media platforms, spanning from meticulously crafted icons to engaging feed and story assets. Furthermore, our collaborative efforts culminated in the development of a brand extension strategy for Tio Pepe, strategically aimed at expanding its reach to a broader audience. This innovative approach seamlessly integrated with the creation of the "Fino Life" advert we meticulously crafted in SS23, reflecting our commitment to elevating Tio Pepe's presence and resonating with its audience on a deeper level.

Please click assets to play video content.

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